A technology designed initially for conducting one-on-one personal chats has permeated the workplace. Many business people are choosing text-based IM over phone calls and e-mail — preferring its immediacy and streamlined efficiency in getting real-time information from partners, suppliers and colleagues working remotely.

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Instant messaging is essentially the text version of a phone call. At businesses large and small, more and more people are using it as a communications tool. For many, it serves as a backstop for e-mail problems and other emergencies — witness the spikes in IM usage after the Sept. 11 terrorist attacks.

• "Instant messaging could well be the dial tone of the future — albeit a silent one," says The Wall Street Journal, noting than more than 100 million people are now sending instant messages through software from Microsoft's MSN Messenger or Windows Messenger services, America Online, Yahoo! and other providers.
• In a report, "IM: The Sleeping Giant," technology consultant Gartner Group predicts that by 2005, instant messaging will surpass e-mail as the primary online communications tool.

That said, instant messaging will benefit businesses that work in teams or on projects more than it will many retailers, independent professionals and others. Why? Because IM enhances collaboration, but does not lend itself to opening new relationships. However, aside from the opportunities for time and cost savings, there are risks and downsides to its use.

Whether you're a business owner or an avid IM user, or both, The Instant Messaging resource guide helps you applying Instant Messaging to your business. 

 Preview Content:

• IM Fact Sheet
• Executive Overview on IM
• Deploying IM presentation
• Business Case for IM
• Presentation on Architecture Framework for Instant Messaging
• Instant Messaging Architectural Framework blueprint
• Service Level Agreement (SLA) for IM
• Security Management of IM

The Instant Messaging Resource Guide takes the guesswork out of Instant Messaging

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